I don’t generally see content being designed for personas and buyer’s journeys. I am not sure why, but I have suggested one change for clients that has helped. Create a…
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I put my Sales money where my CRM mouth is
$300 and a year later I spent on Salesforce without using it and that was enough. No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM)…
Read MoreStop over-complicating your customer information
I’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. I’ve seen incredibly difficult “best…
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Two reasons to invest in online business video production
To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple…
Read MoreISIS: a case study for smart brand building
Few recognize “ISIS” as a successful brand, but it is. We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality…
Read MoreB2B Data-driven marketing: what you need to know today
Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about…
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Register a domain name for every event on your calendar
Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search…
Read MoreDoes agile marketing need to include technology?
Because agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. They understand using agile marketing for a website redesign or developing a phone app,…
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Influencers or advocates: Part 2: a fork in the road for brands?
The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The notion that there is hidden value in someone outside the business…
Read MoreDigital Learning and the Sharing Economy
In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational…
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