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Register a domain name for every event on your calendar

2015-10-13 07.56.41-1Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan or www.capcitybrew.com/arlington.php to remember.

It’s essential to make things as easy as possible for people who have lots of other things on their mind.

I have been doing this for years for my blogger outreach and influencer engagement campaigns: registering bespoke campaign-related domain names in order to make it as easy and as simple as humanly possible for everyone who has even the slightest inkling to attend your event or buy your stuff or get to know you a little bit better.

So, in order to make things as easy possible for online influencers and bloggers, we registered pursefoods.orgtrysoci.comsharesoci.combacktoschoolsnacks.orgcaffeineinsight.org, and the list goes on. Trysoci.com is much easier to remember and use than www.meetsoci.com/soci-social-media-marketing-platform.

tearOffYou really must know this is true. How much of a pain, even in the pre-Internet world, were phone numbers, right?

That’s why tear off flyers exist! So that you can grab those terrible 7-10-digit monsters on your way so that you can jump on board the guitar lesson and math tutor train.  It’s the same with domain names.

bitlyI don’t know if you ever listen to talk radio but I routinely hear an announcer literally read “bee eye tee dot el why backslash one capital el capital eye lower case el aye aye en” — it’s impossible.

Yes, maybe you can use a custom bitlink such as bit.ly/gerris but is that really the most professional answer?

And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!).

If you’re spending any more than eleven or twelve dollars per year, per annum, then you’re sucker (I’m looking at you, NetSol).

So, come over to my awesome hooptie domain name reseller account chrisabraham.shopco.com and buy some domains from me.

99Or head over to GoDaddy and grab some domains for only 99 cents for the time being (warning: if you plan to use your domains for email marketing, stay the hell away from GoDaddy, they’re wusses when it comes to defending you, the consumer, when it comes to email marketing).

So, just now in support of that, I registered GerrisSEM.com, GerrisORM.com, GerrisSEO.com and GerrisSMM.com and forwarded the domain names to their respective pages on my Gerris Corp website.  Of course, I didn’t have any of them registered before, so not even I took my own advice until now. So, thank you, readers of Biznology and the Internet, for pushing me forward towards taking me own advice.

Now it’s your turn. Go out there and replace all of your impossible to share or remember URLs like www.biznology.com/?p=26466 with easy-to-remember domains. It’ll even make it so much easier during sales calls. You won’t need to audibly walk your guest through navigation bars and links through to the deep content you actually wanted to share in the first place. Instead, you can just give a domain that’s forwarded directly to the page that you use every day. And, you don’t need to be a site admin to do it either.

orm

Now it’s your turn! Go git ’em, tiger!

Go Git 'Em Tiger

Chris Abraham

Chris Abraham

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, Wikipedia curationsocial media strategy, and online public relations with a focus on blogger outreachinfluencer engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital. [Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me] A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries' leading firms. Chris Abraham specializes in web technologies, including content marketing, online collaboration, blogging, and consumer generated media.  Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 79 the last time he looked. Chris Abraham started doing web development back in 1994, SEO in 1998, blogging in 1999, influencer engagement in 2003, social media strategy in 2005, blogger outreach in 2006, and Wikipedia curation in 2007. Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call. If you want to know the services that Chris offers check out Services If you want to work with Chris use the Contact Form You're welcome to follow me via Social Media You can learn more about Chris over in About Chris writes a lot so check out the Blog Chris offers webinars so check Events

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