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Why blogs aren’t dead

You’re reading this blog, and I wrote it, so neither of us probably thinks that blogs are dead. But you do hear people posing the question–and not just crackpots, but smart commentators wondering whether the longer form of the blog is permanently facing extinction in the face of Twitter and Facebook updates. If you’re a bit troubled about whether the trendy and oh-so-new makes it a time to question the usefulness of blogs, check out my latest post on Search Engine Guide, “Why Blogs Aren’t Dead.”

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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Discussion

  1. Avatar Logo Search

    I get frustrated when I see the posts – is RSS dead? Are blogs dead? No, clearly they are not… are these people living under rocks?

  2. Avatar Mike Moran

    Thanks for your comments, Logo Master. I don’t think they are living under rocks, but they get busy and are easily distracted. When they stop hearing about blogs and it’s Twitter 24×7, they start to wonder what happened and they voice their wonder in extreme ways. Some of those headlines are simple link-baiting while others are genuinely confused because they think there is only ONE thing you need to do. You know, and I know, that there are a hundred things to do and that blogs remain one of them for most businesses.

  3. Avatar Jhartford

    I found that twitter is mainly used for mobile devices anyway. Occasionaly there are a few “online” straglers, but not much “real” interaction with many people sitting at the pc. I use a counter on one of my blogs and when I use twitter to advert I can see the logs and 95% of the ones who see and click use iphones or some other mobile device.

  4. Avatar John@Masters Thesis

    In my opinion, blogs aren’t dead and I don’t think they will die in near future, especially quality blogs. We will have less number of blogs and only the best ones will survive, so blogs aren’t dead, they are maturing, because quality is the result of success, not quantity.

  5. Avatar Kredittkort

    I dont get it. Why do they say that blogs are dead at all? They`re not, obviously, why should they be? This is so lame..

  6. Avatar Mike Moran

    If you read the link near the top of the post, Kredittkort, you’ll see what some folks are saying. I agree with you that they are off base, but I think that some people who used to blog now use Twitter more.

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