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B2B Data-driven marketing: what you need to know today

Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about data is a chore—or a bore. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business. This seminar will help.

You’ll find out:

  • New sources of B2B data you may not have known about before
  • The top 5 techniques for keeping your data clean and fresh
  • Today’s most effective applications of data in B2B marketing
  • A lively case study of how a tech company used data to fuel its business growth

In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability.  And we guarantee you’ll stay awake!

Ruth P. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation.  Ruth’s latest book is B2B Data-Driven Marketing:  Sources, Uses, Results, just published in July.  Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing.  For more, visit www.ruthstevens.com.

Thanks to all our sponsors!

BarnRaisers LLC

 

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GaggleAMP

Gerris digital

ProspectDB website

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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide.

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