The four speakers ranged in age from 17 to 23, and each was already running a company. The 23-year-old was on her second startup, having raised $1 million for her…
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Online communities aren’t all bullying bullies
After all the brouhaha surrounding #GamerGate and the controversy surrounding the decision that SXSW made in removing some #GamerGate panels, I wanted to remind my gentle reader — yes, you…
Read MoreStop redesigning your website
There. I said it. It’s possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites…
Read MoreHow to improve company culture
Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same…
Read MoreWhy you should merge your traditional and digital marketing work
In small companies, this is not an issue that ever comes up–traditional marketing, digital marketing, and possibly cleaning the break room are all merged–that’s Victor’s job. But at big companies, the…
Read MoreHow much should you pay for a sales lead?
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you…
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How to implement the powerful CloudFlare CDN for free
As I have said again and again in posts like Two more Google Webmaster Tools tips and tricks, Your website sucks, and Search success hinges on site speed, Google has a need, a…
Read More3 priorities and 25 challenges for CMO’s
CMO’s plan a +12.2% increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months (CMO Survey) 23.8% of digital marketing budget goes to social media…
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Make the most of your content mastermind session
Nobody wants to waste time in multiple brainstorming meetings to come up with just a few watered-down ideas. Planned carefully, your next mastermind session can produce several pieces of content….
Read MoreWhat’s the next big thing in social media?
That’s the question I was recently asked by a someone during a speaking appearance. He amplified the question–wondering who or what would come along to knock off Facebook. It was…
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