I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your…
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Reproduce all your own stuff on your professional page
It’s time to call all of your content home. Like you, I have writing on the web going all the way back to 1993, most all of it either no…
Read MoreDigital learning and the invisible Digital Divide
As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind…
Read MoreAre you making these common PR mistakes?
Image Credit: Isentia Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company,…
Read MoreThe “Name Game” challenge: creating that ideal brand name
Branding is more than finding a new name or image. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. It…
Read MoreCrafting content that works
There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Too often that failure is caused by one thing: an emphasis…
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Your website is wearing mom jeans and shoulder pads
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on…
Read MoreAutomotive: an industry ready for advocacy and experience innovation
Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
Read MoreThe search marketing no one talks about
Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of…
Read MoreAre you using your buyer’s journey for analytics?
Every digital marketer worth his salt has identified a buyer’s journey–maybe more than one for different audiences or different personas. If you are doing it right, you are targeting your…
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