How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of…
Read MoreMarketing to Millennial business buyers
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the…
Read MoreThe simplest way to improve your website search
I understand that many of you get a bit spooked by IT topics. For some of you, that has even stopped you from improving your website search results–even though you know…
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Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
Read MoreGobbledygook: sadly, it’s still alive and well
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and…
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Four apps to boost the speed and strength of your startup
“Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.” That’s how the old Superman television show was introduced each week…
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Online Engagement is about the trip not the car
Let’s say you’re the husband of a loving wife and the dad of a rebellious teenage girl who is about to fly the coop and you’ve always had the dream…
Read MoreTips for your professional B2B corporate video production project
Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business…
Read MoreWhy don’t you value the website searcher?
I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google,…
Read MoreAre you still doing your digital marketing in silos?
Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when…
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