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Tips for your professional B2B corporate video production project

Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy.

As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher.

There are good reasons as to why 52% of corporate marketers stated that video content marketing is the type of content that has given them the best marketing ROI.  When the average site visitor spends 88% more time on a website with video (Source: Mist Media),  there is no other content that gets 46% of users take some sort of action after viewing a video advertising message (according to Online Publishers Association). And Unruly also has something to say about video advertising in that video increases purchase intent by 97%, and brand association by 139%.88_

These are certainly great metrics for marketers, but what makes digital business video production is that the medium reinforces personal connections that are so important to building trust and informing in the sales process. In addition, video is the only marketing format that can truly connect in an emotional way while providing the most amount of information in the shortest amount of time (decision makers appreciate the ease of use and ability to learn quickly), which supports lead generation. When nurturing prospects and cross selling customers, including video content marketing to an email marketing campaign, increases in open and click thru rates by 60% and engagement by 200-300% are not uncommon.

For these reasons, the use of B2B corporate video production is becoming more prevalent. But gone are the days of just using your home camera or the camera found in your mobile device. The quality of your video represents your brand and company. Just like your website drives immediate decisions in the mind of the customer, very soon you will be judged by the quality of your business video.

No longer is corporate online video production only for bigger businesses with big budgets. But that doesn’t mean the small businesses should opt-in for doing video on the cheap. Here are a few tips to make sure you are getting the best quality corporate video production for your business:

Plan, plan, plan

Planning, referred to as pre-production by professional video production service companies, is THE most important part of business video production. Going over the day’s logistics, making sure that all the people on your team know what they are going to talk about… and what they are NOT going to talk about, what scenes, equipment and people need to be used and prepared. Nobody wants to come back and do another shoot because something was missing, as it will cost time and money. So being prepared will reap a ton of benefit to ensuring everything is captured and can be edited by your business video production services company.

Have good audio

Studies have shown that people will forgive less than perfect video, but will not forgive less than perfect audio. There are many types of audio devices available for those do-it-yourselfers and any professional video production services company should be coming to your shoot with more than one audio option.

Two cameras

Business people are not actors, and thus should not be reading a script. Even though a foundational element of getting a well thought out business video production is the fact that the people “know their stuff”, using two cameras will allow you, or your professional video production services company, to make the video more interesting and cut out many of the parts that might make the video drag on longer than it should go.

Proper lighting equipment

Lighting a set is an art unto itself. This includes both the amount of lights, the type of bulbs in the lights, and the accessories to control the lights. TV shows and movies spend lots of time and money on people and equipment to ensure the right lighting is in place for the right set. While your B2B corporate video production will probably not need that level of investment, there is a huge difference between a proper light set up that is matched to the level of light at your place of business.

Presently, the use of corporate online video production will put any company far ahead of their competition due to online video’s unique way of engaging and converting casual browsers into leads and paying customers.  But this won’t last for long. If you’re taking your first steps towards using a professional video production services company and want some idea on how much a video will cost, check out this video

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  1. Avatar Andy Harrison

    When making a video, having a plan would be one of the better things to do. If you don’t, then you will be wasting time trying to get things together. Also, you are right that having good audio is a must. A video can only do so much without audio.

  2. Avatar Luke Smith

    This article has a very good idea on what it takes to have a professional video production company. It looks like how the team plans the shoot, what type of equipment they have like audio, and cameras help people know if the company is good. It is good to know what to look for when looking for a video company.

    1. Robert Weiss Robert Weiss

      Thanks for the contribution Luke. There are many options for companies and it is up to them to evaluate the level of investment, and what levels of cameras, people and equipment, is right for them.

      1. Robert Weiss Robert Weiss

        Thanks Luke! Right on! What is appropriate for one firm might not be appropriate for another. And lets not forget about clean audio.

  3. Avatar Rachel

    Lighting is seriously important for a good quality video. No one is going to be interested in a poorly lit, dull video. I think investing in two cameras is a smart move too. Thanks for sharing the tips.

  4. Avatar TalkingTree Media

    Quite an useful list of corporate video production Tips.. great read!

  5. Robert, I couldn’t agree more about having good audio. People certainly put a lot of emphasis on the visuals, and rightly so! However, there are very few fixes for bad audio. You can always cut around a bad take or tweak under-exposed footage in post but getting that audio right on the day is so important. I certainly learned that lesson the hard way when I got started.

  6. Avatar Ivy Baker

    Making a business video sounds a lot harder than I originally thought. So, I like that you pointed out that they shouldn’t have a script. That does seem like a way to make them feel and seem more natural in the video. It seems like it would be smart to have a professional do any business video production for you.

    1. Robert Weiss Robert Weiss

      Hi Ivy, thanks for the comment. If you have not started with video it would make sense to enlist the help of a professional. Especially one that has the experience of working with business professionals and making sure they look and sound great in front of the camera.

      Even though you don’t need a ‘script’, that does not mean you should not be prepared. You should have an outline of key points to refer to so you can be focused and succinct with your video project.

  7. Avatar Scarlett

    Hiring a business video production team might be expensive, but it can boost our business growth by making good videos for promotional purpose.

  8. Avatar Jimmy Rey

    Great article and very well explained. I believe in professionals so this is a very useful article for everyone. Many thanks for your share.

  9. Avatar Anna Johnson

    As a marketing analyst, I highly recommend animated explainer videos as a tool for corporate business in online marketing. As Robert has mentioned above about the metrics and increase in percentage in each criterion I must say traditional marketing is far behind now and it is the era of online digital marketing.
    Keep up the good work Robert!

  10. Avatar Leroy

    Yes, In this time the trend of marketing is increased and many people make our video to increase our production. The planning and referred to as pre-production by professional video production service companies is the most important part of business video production.

    1. Robert Weiss Robert Weiss

      Thanks for insight Leroy. You are SOOO right, planning is the most important part of business video production. And it is the most overlooked part as well. In an effort to inform people about this we put this together –, it’s titled “the most overlooked part of corporate video production.” Let us know what you think.

  11. Avatar daniel

    In this time the trend of marketing is increased and many people make our video to increase our production. The planning and referred to as per-production by professional video production service companies is the most important part of business video production.

  12. Avatar Peter

    This is a very informative article Kim! I’m actually not that familiar in video marketing/editing and the tips that you have written down here will help me promoting my online business a whole lot easier. Keep it up!

  13. Avatar Jared Lee

    This is a good guide to at least give us a better picture of what we’ll get when we work on a corporate video production project. It definitely is true that your business video will be judged, it will also reflect the image of the company — if done poorly, it would be a disaster that’s difficult to forget, knowing how easy it is to make things viral nowadays.

    1. Robert Weiss Robert Weiss

      Thanks Jared! Video is becoming the new first impression as people are looking out for video more and they are more savvy to what good and transparent video is vs something that is over produced.

  14. Avatar Taylor Anderson

    It’s shocking that the average site visitor spends 88 percent more time on a website with a video. My friend is looking to start his own business once he has graduate college. I’m sure he’s already aware about the importance of video production, but do you have any tips for hiring a video production company?

    1. Robert Weiss Robert Weiss

      Hi Taylor,

      Yes, we actually just released a blog post, in conjunction with our friends over at Clutch, on that exact topic.

      You can check it out here –

  15. Avatar Hector Uba

    Thanks for the tips on corporate video production projects. I agree that having a plan before shooting or doing anything else is one of the best things you can do because then everyone knows what they are doing. In my opinion, it’s a great idea to hire a professional video production service to help you and they have professional gear too.

    1. Robert Weiss Robert Weiss

      Thanks for the comment Hector! We always say, the pre-produciton planning is the most important part of video production.

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