Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for…
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Visitors hate ghost towns more than spammy posts
While social media experts like to tell their clients that the thing that visitors to their social media business properties hate the most is when they visit your company’s Facebook…
Read MoreDigitalization is all about creating platforms
The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately…
Read More4 reasons getting in shape is good for your career
Though most people are aware that diet and exercise contribute to good health, this can often be the last thing on your mind when the stakes…
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The five things most marketers get wrong about personas
I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them. Personas can be helpful…
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Content marketing’s $40 billion miss
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content…
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CDNs have what Google needs, speed
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to…
Read MoreDoes digital marketing make you feel inadequate?
I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. They might not be new to marketing, but they are…
Read MoreMartyn Etherington Speaks: The story of a B2B digital marketing turnaround
I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and…
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5 tips for hiring contractors
Sometimes there just aren’t enough hours in the day when it comes to completing tasks for your business. When employees are overworked, or have more on their plate than they…
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