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The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device. Take a look at these 6 tips that are key components to successful mobile marketing.

Progressive web apps will reign

Progressive web apps are an up-and-coming technology that responds quickly to user interactions with smooth animation and works for every user regardless of browser choice. Experts consider these apps to be the next big thing for mobile. By 2020, it’s anticipated that progressive web apps will replace 50 percent of general-purpose apps for mobile.

Mobile-first indexing is a must

Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. This means that a mobile presence needs to reflect excellent content, pages must load quickly, buttons need to work on touch screens, and photos and text must appear where they should be. Google statements share that more than 50 percent of search inquiries around the globe come from mobile devices. The site must perform well in order for it to rank highly.

Mobile speed matters

One of many digital marketing tips that can help you find success is ensuring you optimize your website for mobile. This means much more than just cleaning it up, it also means paying close attention to load time. According to DoubleClick research, when a page takes more than three seconds to load, the bounce rate escalates to 53 percent.

Provide smart content for user experience

One of the secrets for growing your business quickly is to know that the digital world is all about the creation of personalized user experiences. According to Aberdeen, personalized email messages improve conversions by 10 percent. If you don’t have the money to create these experiences for the user, turn to a working capital loan or crowdfunding to raise capital. Do what it takes to make sure you can help your business find success.

Micro-moments matter

What’s a micro-moment? Micro-moments are the times during a day when a consumer reaches for their smartphone to search for something – a recipe, today’s news, a tutorial, a store location, etc. Research shows that 96 percent of users automatically reach for their smartphones during these micro-moments.

Live stream is a strong social strategy

Live video is key – Facebook shares that users spend more than 3 times the time watching live video than static content. It’s anticipated that by 2019, video will account for nearly 80 percent of the world’s mobile data traffic.

As the year marches on, it’s important to realize that mobile marketing trends continue to evolve. Figure out ways to provide the most value to users in all environments, and you’ll find success. The time is here: you need to go mobile or go home.


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About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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