Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a…
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4 tips for budding entrepreneurs trying to get capital
Entrepreneurs have a lot of challenges, but there are also a lot of potential rewards to make the difficult journey worth it. One of those challenges is seeking the capital…
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Promotional Products Work Week
Next week is “Promotional Products Work Week”! It will take place May 14 – 18, 2018. It is promoted each year by the Promotional Products International Association. This annual event…
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What is holding you back in digital marketing?
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes…
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Business video trends worth noting in 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are…
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6 mobile marketing trends you need to know about
The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile…
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4 fears that prevent you from starting your own business
Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. While 70 percent of…
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Should your positioning statement be a video?
“Okay, I know what we are talking about. I get it.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes, who has…
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Lessons from one year of Instagram stories
As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone…
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What is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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