Biznology

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This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing.  

You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. If you haven’t thought about your marketing process since, you’ve fallen into the “set it and forget it” mentality, and it’s time for a marketing audit.

A digital marketing audit will help you uncover not only broad trends in your marketing efforts, but the details that are critical for individual product or service lines, as well.

Andrew talks you through what the goals of your audit should be, and the elements that make up a good audit. These include:

  • competitive review
  • the marketplace and prospect expectations
  • content, media, and channels
  • metrics and measurement

In this 30-minute Biznology® webinar, you’ll leave with an audit framework you can apply to your own marketing to ensure consistent improvement over time.

A veteran digital strategist, Andrew Schulkind founded Andigo to help firms find a more strategic mix of tools that support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, SEO, and email marketing. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

Thanks to all our sponsors!


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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing and is an instructor at Rutgers Business School. He is a member of the Board of Directors of SEMPO, a Senior Fellow at the Society for New Communications Research, and a Certified Speaking Professional.

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