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Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness

This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing.  

You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. If you haven’t thought about your marketing process since, you’ve fallen into the “set it and forget it” mentality, and it’s time for a marketing audit.

A digital marketing audit will help you uncover not only broad trends in your marketing efforts, but the details that are critical for individual product or service lines, as well.

Andrew talks you through what the goals of your audit should be, and the elements that make up a good audit. These include:

  • competitive review
  • the marketplace and prospect expectations
  • content, media, and channels
  • metrics and measurement

In this 30-minute Biznology® webinar, you’ll leave with an audit framework you can apply to your own marketing to ensure consistent improvement over time.

A veteran digital strategist, Andrew Schulkind founded Andigo to help firms find a more strategic mix of tools that support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, SEO, and email marketing. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

Thanks to all our sponsors!

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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