Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository…
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audits
Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness
This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. You’ve built your website, defined your editorial…
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