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A New Nonprofit’s Messaging Journey

Episode Summary:

When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility to powerhouse.

Key Takeaways:

  1. A messaging strategy should transcend executive directors
  2. Commitment from everyone is crucial
  3. Knowing what not to do is as important as knowing what to do

About Grace Moreno:

Grace Moreno has over 20 years of experience leading state and national not-for-profit organizations. Within those ten years, Grace has been a change-maker in politics, health, housing, civic education, and economic development.  She has served in previous roles as Vice President of Community Programs at The Community Builders, Inc. and Vice President for Operations and Finance at the Edward M. Kennedy Institute for the US Senate, among others. Currently, Grace is the CEO and Executive Director of the Massachusetts LGBT Chamber of Commerce, a statewide non-profit that cultivates inclusive relationships between LGBT-owned and ally-owned businesses and the corporate sector that drive economic impact throughout the Commonwealth. Since launching the LGBT Chamber, Grace and her team have raised over $1M to stand-up an organization with a team of four that serves the entire state with a plethora of programming and business-strengthening opportunities.

Useful Links:

  1. Massachusetts LGBT Chamber of Commerce
  2. OJC Artisan of Sound
  3. Conceptual Podcasting

Douglas Spencer

Douglas Spencer is founder and president of Spencer Brenneman and an independent consultant with the 2GO Advisory Group. Douglas is a brand strategist who helps mission-driven organizations reframe their focus and remaster their messaging to thrive in any environment. He has more than 30 years of branding and marketing experience, working with professionals from around the world in verticals such as financial and professional services, high tech, higher education, healthcare, and not-for-profits. He has worked with professionals from around the world in verticals such as financial and professional services, healthcare, biotech, media, and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters, a leading provider of intelligent information with offices in more than 100 countries worldwide. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the new Thomson Reuters brand which consistently ranked within the top 50 of Interbrand's Best Global Brands survey. Douglas is also the author of Do They Care, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. He is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.

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