Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility…
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Mergers & Acquisitions Communications Masterclass with Louis De Schorlemer
As we close out a year marked by upheaval, experts predict more disruption ahead―including an uptick in mergers and acquisitions (M&A). For our 50th EE Voice podcast, we welcome Louis de…
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Inclusive Communication: What are YOU Saying?
Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.” Her words came home to roost for me this…
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The B2B marketing ironies of our time
I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I…
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Customer experience enemy #1: the org chart
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if…
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Deepening B2B customer relationships with “the funnel beyond the funnel”
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
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The emerging challenges for managing brand risk
Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top…
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Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits
Lesson for leaders Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow….
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Tech surrounds us, so use the best of it to succeed immediately
Lesson for leaders We are invisibly surrounded by the world’s best tech. Adding remote control makes it accessible. Then active resources can switch users to what they need in…
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Six powerful B2B marketing tactics you may be missing
There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address…
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