Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed…
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How to Perfect Your B2B Marketing Message
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many…
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Tamara Rodman on the 2021 Edelman Trust Barometer
According to the recently released 2021 Edelman Trust Barometer, societies around the globe are facing an epidemic of misinformation and widespread mistrust. For more than 20 years, the Edelman Trust Barometer…
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Intellectual Property and Your Organization
Intellectual property—trademarks, copyrights, patents, etc.—is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very…
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Are You Really Listening?
“Listening is a multidimensional practice. It requires commitment and constant attention, and leaders cannot survive or thrive in their work until they learn that fundamental lesson. But even when they…
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What Will Post-Pandemic Events Look Like?
Episode Summary: There’s one thing we all had to do in some form or another in 2020—pivot! Nowhere is that more clear than when it comes to holding events, especially…
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Defining and Embracing the New Employee Experience in a Post-COVID World
Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand. In…
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Keeping the Work Alive
It’s when my home state of Texas shows its multiple weather personalities as evidenced by the recent swing from 0° to 70° in a week’s span. I share this birth…
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Are you Missing Out on 2021 Video Trends?
The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by…
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Why Do People Fight in an Organization?
Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics…
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