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Intellectual Property and Your Organization

Intellectual property—trademarks, copyrights, patents, etc.—is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very much be a concern of mission-driven organizations.

Key Takeaways:

  1. There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and copyrights to protect words.
  2. The messaging is just as important as the underlying cause.
  3. It’s important to work with a qualified IP attorney to make sure that you’re protecting your organization’s brand.
  4. Even if your work is localized to a certain geography. There’s more to it than that. There are considerations for where you advertising your services, where you collect donations or rally volunteers.
  5. Trademark protection ensures that people know how to find you and that there is no confusion with other organizations.
  6. When you own a trademark, you have an affirmative duty to police it.

Useful Links:

Kalamaras Law Office

Episode Guest

Stacey C. Kalamaras is the Founding Partner of Kalamaras Law Office, LLC and is a seasoned trademark, copyright, and advertising attorney with nearly 30 years of branding experience. She helps startup and emerging businesses creatively identify, register, protect and commercialize their brands both in the U.S. and abroad, having worked for some of the world’s most beloved brands in more than 150 countries for clients in diverse industries. Prior to going to law school, Stacey was a brand manager and advertising director for the consumer-packaged goods industry. These valuable business experiences give Stacey unique insight into understanding her clients’ business needs to provide more practical, legal advice. For the past two years, Stacey has been recognized by her peers as a Super Lawyer® for her outstanding knowledge and services in intellectual property law and is a frequent speaker and writer on a variety of trademark topics.

Douglas Spencer

Douglas Spencer is founder and president of Spencer Brenneman and an independent consultant with the 2GO Advisory Group. Douglas is a brand strategist who helps mission-driven organizations reframe their focus and remaster their messaging to thrive in any environment. He has more than 30 years of branding and marketing experience, working with professionals from around the world in verticals such as financial and professional services, high tech, higher education, healthcare, and not-for-profits. He has worked with professionals from around the world in verticals such as financial and professional services, healthcare, biotech, media, and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters, a leading provider of intelligent information with offices in more than 100 countries worldwide. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the new Thomson Reuters brand which consistently ranked within the top 50 of Interbrand's Best Global Brands survey. Douglas is also the author of Do They Care, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. He is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.

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