Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility…
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SearchChat Podcast: Personalization–Meeting Customers in the Moment
Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place. Personalization needs to…
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Crafting content for the buying cycle
All content is not created equal. Which is good, because not all prospects are interested in the same things. That’s why it’s critical to create content that appeal to the…
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Online marketing 101: matching tone, style, and content
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in…
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Influencer marketing is fully integrating with social media marketing strategy
I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal (RFP) that actually gets it—and may well be the…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
Read More5 ways a content audit can drive new traffic and save you time
This Biznology webinar with Heather Lloyd-Martin is about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Please…
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Involving SEOs in the content creation process
If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. In order to be…
Read MoreIn content creation overload? Here’s what to do.
Feeling like you’re in content creation overload? Stop struggling and start thinking strategically. Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel? Many…
Read MoreThe Farmer update and “feeding the content machine”
Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our…
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