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5 ways a content audit can drive new traffic and save you time

This Biznology webinar with Heather Lloyd-Martin is about how to use a content audit to help re-purpose your website content.  If you missed it, check out the recording now. Please note: We had some technical difficulties, and the sound doesn’t start until about the :35 mark.

Feeling like you’re stuck in a never-ending content creation hamster wheel? Are you looking for ways to save time on content creation without sacrificing content quality? The key to success is dusting off your old blog posts and making them shiny and new again. Discover how leveraging your existing content assets will help you boost your rankings and drive new traffic–plus save you time on content creation.

Heather discusses:

  • Two tools that make content audits easy
  • Why repurposing content should be a crucial part of your content process.
  • 5 proven ways your old content can drive new traffic

In this free 30-minute Biznology® webinar, Heather Lloyd-Martin discusses how a content audit can help you drive new traffic, boost your search rankings and make ongoing content creation easier. If your team is looking for ways to save time on content creation without sacrificing quality, this webinar is for you!

Heather Lloyd-Martin is one of our Biznology bloggers and is the President of SuccessWorks. A 17-year search marketing veteran, Heather is considered one of the top SEO content development experts in the world. She trains individuals and companies in the latest content development and consults directly with clients.

Thanks to all our sponsors!

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MENG NJ Chapter

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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