Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility…
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Mitch Ratcliffe on How COVID-19 is Making All Marketing Local Again
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch…
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The Power of Employee Influence
The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People…
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4 Digital Marketing Tips to Expand Your Brand Presence
It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a…
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How Storytelling Can Enhance Authenticity For Purposeful Branding
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s…
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The Rise of a New Type of Brand: The Outlier
A good brand offers a relevant promise and a credible point of difference, its “reason for being.” What is emerging today however, is a form of branding that focuses so…
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Consultants Collective Corner: Tempted to Play an April Fool’s Joke? Ask Yourself These Questions
Although April 1st is still a couple of weeks away, marketers may already be considering how they might use April Fool’s Day to boost their marketing efforts in a fun…
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Why Creativity is Critical for Future Jobs…And Branding
In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence,…
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What We Can Expect From Generation Z and Implications For Branding
We have heard a lot about Millennials (i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation…
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Three Trends that Spell New Opportunities to Re-Brand Cities
The Internet has been a catalyst for so many changes in our values, economics, lifestyles and even geographic living preferences. Millennials, the first true Internet generation, have prompted many of…
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