I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.
So, we spent the entire time just talking story, just chatting about whatever was on top of mind, including a funny story about the cult of Nina Martin, the Patron Saint of my agency, Gerris Corp.
Topics include my favorite marketing strategy, earned media micro-influencer marketing, something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you!
Now it’s up to you. Please press play on the below media player embed and enjoy the signal through the noise!
Info from the TTN #261 Chris Abraham // Owner // Gerris Corp show notes:
Chris Abraham of Gerris digital is a recognized leader in digital marketing, and he joins us on Through the Noise for the second time to talk strategies nonprofits can employ to get their work out and get the word out too. He last joined us in June 2015, so we’re pleased to chat with him again and see what’s changed since then. Pick up some useful strategies for getting more attention online and how to get the best kind of attention. What is earned media? Why should it matter to you? How can you earn it? If you’re asking these questions or wondering how you can harness the power of the internet to illuminate your mission, don’t miss this episode.
Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. After growing up in Hawaii, Chris moved to the DC area almost 27-years ago, though he has detoured through the UK, Berlin, and Portland before returning to his home in Washington. Chris has been volunteering with the local homeless kitchen, Miriam’s Kitchen, for over five years.
Gerris is a virtual digital agency, bringing together some of the best global partners in online engagement, influencer marketing, blogger outreach, social media marketing, search engine marketing, online reputation management, content marketing, digital PR, training, and strategy. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.
Feel free to own the yacht but hire a crew if you’re not yet seaworthy. If you get my drift and want to adopt the yachting lifestyle yourself but either don’t have the mad sailing skills yourself, don’t yet posses a world-class crew, and don’t know yet where to go, then you should give me a call or reach out me by email — so I can help you pilot your vessel now, in the tranquil blue-green shallows of the Caribbean, as well as in the roughest seas and into — as well as out of — the storm.
If you’d like to chat more, call me at +1 (202) 869-3210 Ext 0001 email me, or feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me.
