A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will…
Read Morevalue
Keeping your email subscribers engaged
Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Here are a few things to keep in mind…
Read MoreBusiness video trends worth noting in 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are…
Read More3 marketing lessons learned from home improvement bloggers
Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on…
Read MoreBranding can help local businesses avoid the “growth trap”
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
Read MoreNext for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
Read MoreDeepening B2B customer relationships with “the funnel beyond the funnel”
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
Read More