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3 marketing lessons learned from home improvement bloggers

Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on the top of the mind of potential clients. To help you out, the rest of this post will briefly tackle three of the things that you can do to execute a better marketing strategy based on what you can often see being suggested by home improvement bloggers and businesses themselves.

Have a mobile showroom

If you would like to show clients what it is that that you can do for their homes, it will help to have a mobile showroom. It could be as simple as a digital booklet that contains photos of the past projects you have taken or a portfolio of the home improvement ideas that you have in mind. Make sure to highlight unique features in your designs, such as freestanding bathtubs from Badeloft, or anything else that offers a fresh design perspective.

Your mobile showroom can also be sent to your clients via email. If you cannot physically meet with them and explain your idea, this is a good alternative to be able to show them your potential in improving their property.

Harness the power of blogging

In one article from Forbes, it has been revealed that about 80% of people use the internet to find the products and services that they need. With this, you should harness online marketing tactics that will help you to market your services. Home improvement bloggers agree on the fact that blogging is a profitable platform that should be taken advantage of.

To succeed in blogging, content is king. Therefore, it is critical to choose the right topics that you should be writing about. Have content that is reflective of creativity to drag attention. From the weirdest designs of  freestanding tubs to the most insane technologies you can incorporate in the bedroom, among others, be sure to find topics that will captivate attention.

Customer satisfaction as your priority

There is also one thing that many home improvement bloggers would agree with – a happy customer is equal to a happy business. You need to emphasize how you will achieve the highest level of customer satisfaction. When they are happy, they will be the one to spread the word about the services that they are offering. This is word-of-mouth advertising and can yield a high level of effectiveness.

You have endless ways to make customers happy. Ask for their constant feedback. Be a good listener. Keep them in the loop. Ask them for what they want and be sure that you have the means to execute it. At the end of the day, when they are happy, you can charge a premium price for your home improvement services and they wouldn’t even bat an eye and just pay, knowing that they are getting value for their money.

In sum, home improvement marketing is not an easy feat. The competitive nature of the business makes it more challenging, but this also gives you with a stronger reason to be better than all others to have a profitable client base.

Michael Peggs

Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington Post, FastCompany, and Business Insider, as well as a podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University.

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