Ken Godfrey is a battle-tested digital marketing innovator who specializes in building trust and inspiring teams. Working in the digital marketing domain for more than 20 years, he brings a deep understanding of the latest strategy, marketing, user experience, content, and analytics practices; all supported by a stellar record of creating and executing digital strategies and campaigns that deliver excellent business results. A transformation agent, a writer by trade, and a content expert, Ken is also an experienced, effective, and popular people manager who has built and led high-performance teams — large and small, direct and matrix — to achieve spectacular results. He thrives on collaboration.
Starting as an advertising copywriter at Poppe Tyson at the advent of the Web itself, he served as Creative Director at Poppe Tyson, Grey Interactive, Blue Marble, and Wunderman. He has worked on hundreds of websites and digital campaigns for dozens of B2B and B2C companies in the technical, manufacturing, financial, healthcare, and consumer products industries.
For 13 years at IBM, Ken was trusted to improve the performance of IBM's highest-value, business-critical digital properties. Through a series of digital roles, progressively growing in scope and influence, he transformed one organization after another, increasing traffic, engagement, and lead generation by improving the customer experience using customer insight. At Philips, he successfully led the digital transformation of the company's North American market. In each of his many roles, success has come from driving digital performance and transforming the enterprise through user-centered content, innovative ideas, and relentless testing and tracking.
He is now the President and Principal Consultant of CopyLounge Consulting, which he founded to help businesses large and small evaluate and advance their digital maturity.