This week’s collection reflects an eclectic range of reading and listening over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me and with work…
Read MoreThe New York Times
How the new tax bill exacerbates millennials’ frustration with “brand capitalism”
Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. But is it working as a…
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Publishing’s revolutionary breakout: always-on, multi-way connections in Shared Life Spaces
Lesson for leaders Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s…
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Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing…
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Even real news is fake news because of decontextualization
“It’s not what you say, it’s what people hear,” Frank Luntz sagely wrote. Online, it’s not what you write, it’s what people read. Dear New York Times, Washington Post, Los Angeles…
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All your best content may now be considered fake news
It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work…
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Virtual reality for B2B marketing may soon be reality
I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times, gifted more than a million…
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What brands and consumers get from long vs. short form content
My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish…
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Restfulness is close to Godliness
Before we start, I want to let you in on a little secret: every successful person you truly admire takes naps. On May 15, Laura Vanderkam wrote a story for…
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Top tools to keep your contacts in order . . . in theory
I’m always struggling with my contacts. I think I have too many now. 23,515 on my Gerriscorp.com Google Apps account and an infinity of bloated contacts that are doubling, tripling,…
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