Are you on the lookout for new ways to identify prospects and generate leads in business markets? I’ve come across several innovative digital marketing tools and services that are worth…
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How CSR and social activism are defining brands today
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the…
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5 ways to promote your promotional products
When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do…
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Leveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
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3 marketing lessons learned from home improvement bloggers
Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on…
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Branding can help local businesses avoid the “growth trap”
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
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The B2B marketing ironies of our time
I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I…
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Email marketers are from Mars, email consumers are not
Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here, along with my other…
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Lessons from one year of Instagram stories
As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone…
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A/B testing your email marketing
As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to…
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