Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed…
Read MorePublic Relations
Brand Implementation with TenTen
If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Whether you were on the wrong side of a trademark challenge, you…
Read More
What Will Post-Pandemic Events Look Like?
Episode Summary: There’s one thing we all had to do in some form or another in 2020—pivot! Nowhere is that more clear than when it comes to holding events, especially…
Read More
Keeping the Work Alive
It’s when my home state of Texas shows its multiple weather personalities as evidenced by the recent swing from 0° to 70° in a week’s span. I share this birth…
Read More
Your Next Big Step – Taking On The Vaccine
One of EE Voice’s most-played ― and most important ― past episodes featured crisis management expert Andy Gilman discussing communications in the face of COVID-19. Now, Andy joins the podcast to help listeners navigate the…
Read More
An Interview with Alison Rogers of Usefull
Episode Summary: USEFULL—with two Ls, get it?—launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how…
Read More
Be a Better Leader, Have a Richer Life
We all understand the importance of and need for self-care in our professional and personal lives. And yet, many of us, however well-intentioned, struggle to sufficiently define and follow-through on…
Read More
Should a brand take a stand on social issues?
Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a…
Read More
Meet your community by hosting an IRL meetup
While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI, there is something…
Read More
How to win friends and influence influencers
As an influencer marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing…
Read More
