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No more DMZ for google reviews

Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews.  Most of these companies provide some type of automated email solicitation…

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Half of your audience hates you

The contentious political times we live in offer scant places to hide for the average company. For every Patagonia that wears its collective ideology on its sleeve, there are thousands…

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Marketers are wizards and PR is magic

According to professor Yuval Noah Harari, the law and public relations are modern day magic;  lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while…

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