Think that SMS is too invasive to use in your business? Think again! According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted…
Read Moremobile
4 Ways Technology Is Transforming Traditional Small Businesses
Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations…
Read More3 marketing lessons learned from home improvement bloggers
Those who are offering home improvement services face a stiff competition. With this, it is critical to think of a way to stand out from all others and be on…
Read MoreNext for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
Read MoreHow promotional products fit in with the modern consumer
Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have…
Read MoreHow exponential growth publishers can accelerate digital wealth
Lesson for leaders Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s…
Read More4 more ways to make your email marketing more effective
In my last article, I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are…
Read More