Helping organizations create clear messages is the foundation of everything we do. Whether driving organizational change and transformation, crafting compelling web copy, engaging people through an elevator pitch, or designing…
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The Best of 2021: Messaging on a Mission
The latest episode of Messaging on a Mission, the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two…
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The Focus You Had a Year Ago is Misplaced
At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider these observations and predictions: Research shows that rates of depression and…
Read MoreA New Nonprofit’s Messaging Journey
Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce, the group’s messaging was anything but clear. Hear about its messaging journey from possibility…
Read MoreHow we Define a Mission-Driven Organization
How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Times have changed, as have the challenges we face in our world. Blurring Boundaries…
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Mitch Ratcliffe on How COVID-19 is Making All Marketing Local Again
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch…
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Creating a Great Email Marketing Program
Great email marketing isn’t about that one (mythical) killer message. It’s about an on-going program that connects you to your target audience in relevant ways as they make their way…
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Should your positioning statement be a video?
“Okay, I know what we are talking about. I get it.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes, who has…
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How promotional products fit in with the modern consumer
Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have…
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Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business
Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their…
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