I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to…
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Lessons from one year of Instagram stories
As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone…
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What is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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Why every copywriter should understand SEO
For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something…
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Integrating and automating email marketing and your website
If third time’s the charm, why not a fourth piece related to email marketing?! (You can check out the last few here.) This time, though, we’re going to relate email…
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Six roadmaps multiply your exponential growth
Lesson for leaders How should you plan on having your business destroyed by Facebook‘s, Amazon‘s, and Google‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear…
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5 smart ways to use social media for knowledge sharing
The last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials…
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Take the lead, deliver the future, and rise to the top in four stages
Lesson for leaders Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being…
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How exponential growth publishers can accelerate digital wealth
Lesson for leaders Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s…
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Students are more into social media—is it good or bad?
Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young…
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