Starting the new year right is probably more important this year than ever before. After all, 2020 was one of the most annus horribiles of the last century, and its aftermath continues…
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Recalibrate Expectations
Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week continues with a series of articles on health and well-being, including care (and dedicated…
Read More5 ways to promote your promotional products
When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do…
Read MoreLeveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
Read MoreBranding can help local businesses avoid the “growth trap”
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
Read More4 ways to modernize an outdated workspace
Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your mood and productivity. Furthermore, undertaking an entire office…
Read MoreCustomer experience enemy #1: the org chart
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if…
Read MoreMike Moran on the future of content marketing, search, and digital
Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s…
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