The need to explain complex ideas is not particularly new, however, it seems as if everything fits into that category now. Here are three reasons that clear and concise messaging…
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The great social media divide is coming. Is your company ready?
Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. The post promoted new research that showed executives expect an increase…
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Consultants Collective Profile: Amy O’Connor
We’re pleased to present our latest featured profile, designed to introduce you to our Consultants Collective member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go…
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Language Matters
Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed…
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How to Perfect Your B2B Marketing Message
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many…
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Tamara Rodman on the 2021 Edelman Trust Barometer
According to the recently released 2021 Edelman Trust Barometer, societies around the globe are facing an epidemic of misinformation and widespread mistrust. For more than 20 years, the Edelman Trust Barometer…
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Intellectual Property and Your Organization
Intellectual property—trademarks, copyrights, patents, etc.—is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very…
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What Will Post-Pandemic Events Look Like?
Episode Summary: There’s one thing we all had to do in some form or another in 2020—pivot! Nowhere is that more clear than when it comes to holding events, especially…
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Internal Communications and Your Organization
Episode Summary: When we think about messaging, we typically think of what we say about our work to the outside world. Although that’s important to be sure, some would argue…
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Leadership Lesson: On Finding and Using Your Voice
We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when…
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