Attracting and retaining the best talent is challenging for everyone these days, with the Great Resignation and unemployment at record lows. Your message can either make you the clear choice…
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Educating Your Stakeholders on the Why and How of What You Do
It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. After all, why you do what you do is integral to…
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On the horrors of brandsplaining
It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along,…
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Brand marketing: 4 ways businesses should be using press releases — but many aren’t
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks…
Read MoreEverything you need to know about offline marketing
We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years. As digital and offline marketing are…
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There’s nothing in the middle of the road but yellow stripes and dead armadillos
Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal…
Read MoreHow Putin’s brand inspires Trump
Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a…
Read MoreHow Tim Cook is transforming the Apple brand
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven…
Read MoreFrom “digital first” to “digital everyone”
Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. Everybody is talking about how brands should become even more…
Read MoreSpinning stories for superior sales
Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes….
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