Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. The post promoted new research that showed executives expect an increase…
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Brand Implementation with TenTen
If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Whether you were on the wrong side of a trademark challenge, you…
Read More4 Digital Marketing Tips to Expand Your Brand Presence
It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a…
Read MoreOn the horrors of brandsplaining
It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along,…
Read MoreOnline marketing 101: matching tone, style, and content
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in…
Read MoreOnline reputation management definition and process
Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media…
Read MoreKeeping your email subscribers engaged
Building a large email list isn’t enough – for successful email marketing, you have to keep the subscribers you win engaged. Here are a few things to keep in mind…
Read MoreAre marketers fueling the fake news industry?
If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should. Tim Peter and I…
Read MoreWhere is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
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