“Listening is a multidimensional practice. It requires commitment and constant attention, and leaders cannot survive or thrive in their work until they learn that fundamental lesson. But even when they…
Read MoreAgile Marketing
5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage
As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector…
Read More
The Secrets to Successful Marketing
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more…
Read More
Can’t Afford Artificial Intelligence for Your Business? Think Again.
The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic,…
Read More
Changing Needs and Changing Audiences
https://podcasts.apple.com/us/podcast/trustees-of-reservations/id1546679540?i=1000506024660 Episode Summary: From tackling pandemic-induced changes in their offering to addressing the changing demographics of their constituents, The Trustees of Reservation has had their fair share of messaging challenges. Hear their…
Read More
Why Millennials Value Experiences, Not Stuff
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older…
Read More
The Art of Reconnecting with an Old Lead
Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems and to solve them as quickly as possible….
Read More
What Digital Marketers Can Learn From Their Analytics Data
If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working….
Read More
3 Signs it’s time to ditch a digital marketing campaign
Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move…
Read More
Why are marketers afraid of data?
One of the toughest transitions for marketers making the move to digital is getting accustomed to data-driven decision making. Digital, at its core, is all about the numbers. All the…
Read More
