Multivariate testing was the talk of this month’s Emetrics Summit in Washington. Everywhere I looked, people were singing its praises. And before the conference ended, Google announced a tool you…
Read MoreAgile Marketing
One and a half sigma
Most of you are familiar with the six sigma programs that have raised quality standards for products and processes around the world. Six sigma programs are important and they work—when…
Read MoreFear of the unknown
Usually when we talk about “fear of the unknown,” we are referring to that gnawing, scary feeling inside when we don’t know what will happen. But there’s a slightly different…
Read MoreIf you keep shooting at the sky…
Best practices. Sometimes we seem awash in them. You can’t walk past a consultant without tripping over another best practice. And, don’t get me wrong, best practices areuseful. They basically give…
Read MoreAD:TECH tip: Do it wrong quickly
At today’s AD:TECH conference in New York, I have been asked to pass along one tip for smarter marketing, and I will. It is one that I have written about…
Read MoreWhat are the secrets to Internet marketing?
I was honored to take part in a panel discussion at the Online Media, Marketing and Advertising (OMMA East) Conference in New York City and I am pleased to see…
Read MoreThe liberation of not being perfect
Why is it that so many of us get stuck wringing every last error out of every project we do? What does that cost? How long does it take? Instead…
Read MoreDo it wrong quickly
How many times have you sat in a conference room, sifting every last detail of the proposal? And how many times have you spent hours (or weeks) building consensus? Oh, and…
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