Agile Marketing

I’ve written in the past about the need to Do It Wrong Quickly—to stop the slow consensus approach to all marketing decision making and start experimenting. But many people have…

What are your customers worth? Sure you may be able to put a monetary value on transactions, but do you know the value of each new customer relationship? If you…

In the past, we’ve urged marketers to do it wrong quickly. But how can you make quick content changes when you have to translate into other languages? For global companies,…

Most of us know the term portfolio management, maybe as it is applied to investment portfolios—by diversifying your investments among stocks, bonds, bank accounts, and other investments you reduce your…

In this month’s newsletter, we asked if you were creating a Do It Wrong Quickly Web site—but you probably already have a Web site. The question is, “Are you improving…

If you need to create a Web site, isn’t that a complex undertaking requiring lots of research and painstaking details? It doesn’t have to be. See how to apply an…

Still sending out the same to newsletter to every customer? Newsletters are fine, as far as they go, but the best marketers are finding ways to deliver truly personalized service…