What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good,…
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You Have More Employee Advocates Than You Think
The following is a sponsored article from our partner, GaggleAMP A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part…
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Voice Engine Optimization’s Growing Importance
While VEO — voice engine optimization — isn’t critical yet for most B2B businesses, it’s importance is clearly growing, even for those firms thataren’t currently feeling its impact. To date,…
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A New Enterprise Platform for B2B Videos
Vimeo has been a relatively laid-back and clutter-free alternative to YouTube for more than a decade, popular with video creators and viewers. More recently, the company has been offering collaborative…
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Big B2B ideas from the #B2BSMX conference
Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to…
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How AI is Changing the Restaurant Industry
Artificial intelligence (AI) is rapidly breaking into almost all sectors of society, and the restaurant industry is no exception. Here are six ways AI is reshaping how the restaurant industry…
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Getting Gating Right – and Improving Your Content Marketing Effectiveness
Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation….
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How Can Mass Customization Work for Small Businesses?
In 1909, Henry Ford said that the buyers could have their car painted in any color they wanted, as long as it was black. This statement has been reinterpreted for…
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Customer Support: How AI is Changing the Game
AI has managed to revolutionize many industries from tech, to business and healthcare. Specifically, the role of AI in customer support (CS) has continued to expand. Once a reactive team…
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SearchChat Podcast: Surviving the Dog Days of Summer
As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business. We…
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