Trending Now

A New Enterprise Platform for B2B Videos

Vimeo has been a relatively laid-back and clutter-free alternative to YouTube for more than a decade, popular with video creators and viewers. More recently, the company has been offering collaborative tools and stock video footage to help video creators and their clients produce videos more efficiently.

Enter Video Enterprise, a SaaS version of the platform intended to make it easy for large companies to get the most out of their growing video libraries.

According to Vimeo’s CEO, Anjali Sud, “while there are a couple of small, niche enterprise video companies in the market, none offer anything close to the scale we have. Our security features and support services are more sophisticated and advanced to support large teams.”

Vimeo Enterprise features include:

  • Secure single sign-on to streamline log-ins and account management
  • Branded private libraries described in the press release as “a lovely home for your on-demand trainings, all-hands, and more.”
  • Analytics on engagement by employees, trainees, customers, prospects, and other viewers.
  • Dedicated support
  • Uptime SLAs
  • Access to Vimeo’s production team for live events
  • Live polling, Q&A, email capture

Using interactive video tools

Vimeo offers rudimentary interactive tools similar to the ones you get on YouTube. If you want higher-powered engagement — chapters, quizzes, shopping carts, personalization, deeper-dive graphics and other clickable options — you’ll need to look to third-party HTML5 players. HapYak and open-source h5p both work with Vimeo.

Worth a look

Most experts agree that it’s a mistake not to upload videos to YouTube, the world’s second largest search engine. But making videos available on YouTube doesn’t preclude using another distribution platform as the primary host. Vimeo Enterprise should be a worthy contender. The company is streaming a live demo on October 1.

Avatar

Bruce McKenzie

A writer with a background in public broadcasting and corporate marketing communications, Bruce McKenzie pioneered the “2-Minute Explainer®” brand video for technology businesses in 2004. Customers have included numerous enterprise technology companies (Cisco, IBM, BMC, Brocade/Broadcom, Software AG, CA Technologies, CompuCom) as well as B2B startups. Rebranded “Technology Business Video” in 2017, the company today produces a variety of “tactical” videos to reach buying team members throughout the sales cycle. We take everything marketers want to say and transform it into short videos that communicate stuff buyers want to know. It’s basically what good writers do, made visual. Visit www.techbizvideo.com to learn more or set up a chat about tactical videos with the Technology Business Video professionals.

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top