No matter what line of business you are in, protecting your brand is vital. The last thing you need is somebody profiting off of your good name and reputation. There…
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The 5 Problems That AI and High-Tech Kill in Logistics
Artificial Intelligence is known as a problem-killer for businesses. It’s especially true for logistics with its variety of interconnected business processes and complex tasks. No wonder a lot of companies…
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6 Ways Big Data Is Improving the Customer Experience
In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Businesses have a valuable competitive advantage at their disposal when…
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How to Scale Your Business in 5 Easy Steps
Scaling a business can seem to be a tricky maneuver from the outset. However, with a few steps, you can make the process much easier and more meaningful. In order…
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The Challenge of B2B Personalization
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top…
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Six Tips To Avoiding A Blogging Burnout
What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case,…
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What’s up with B2B Marketing in Argentina
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics…
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Looking Glass Factory: Is it AR for the Rest of Us?
I recently had dinner with Shawn Frayne, founder and CEO of Looking Glass Factory, a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent…
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Can You Do Personalization Without MarTech? Would You Want To?
Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing…
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Six More Marketing Video Best Practices for Those Who Aren’t Sure they Know How to Make a Video
Short videos about technology are great for sales and marketing. However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold…
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