Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal…
Read More
Gamification is a Big Boost to Employee Advocacy
The following is a sponsored article from our partner, GaggleAMP Employee advocacy has many benefits to any organization, no matter the size or industry, but gamification makes these programs even…
Read More
Introducing Human-Augmented AI
For more than 60 years, proponents of artificial intelligence have been divided—often acrimoniously—into two camps: autonomy vs. augmentation. Autonomy proponents advocate the digital replacement of human workers in the name…
Read More
SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?
“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet…
Read More
3 Crucial Factors for Increasing Your Sales
Generating more sales is something that every business owner wants. More sales translate to high ROI, which creates more opportunities for growth and success. But if you’re operating in a…
Read More
Four things that prevent marketing teams from getting the most from AI
Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? The same goes for internal IT projects….
Read More
How Social Media Is Directly Affecting Your Mental Health
Are Facebook and Instagram changing our mental health? Do we look at the world and the people in it differently than we did before? Do we interact with them differently?…
Read More
AI is the wrong name but the right idea
Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The…
Read More
Zucked: When Algorithms Replace Ethics
I am about halfway through Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee. It’s going slow because what I am learning makes me so angry, sad or alarmed about my #1…
Read More
A Branding Paradox: Build But Don’t Dominate
Marketers are encouraged to maximize the awareness, trial and usage of their brands. They also know that a brand is more than just a fanciful name. Insightful research and prudent…
Read More
