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SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?

“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet matter today.”

That’s a question I got recently, and it got Steve Zakur and I wondering where we are on the hype curve. Is it really just all hype? Maybe not — platform companies are snapping up data scientists the way early internet companies snapped up web developers.

The real question might be “is there value in AI?” And that really comes down to what problems you want to solve, and what data you have to solve them. Do you really understand the business problem you want to solve?

Another question I get is how to know which AI tools are really valuable. Salespeople will try to fill in the gaps in your knowledge, but how do you know what brings you value? (Hint: you don’t need to be a data scientist, but someone on your team needs to be to really succeed.)

0:00 Intro

2:10 Is AI all Hype?

12:05 Knowing what AI tools are really valuable

15:30 What business problem are you actually trying to solve?

19:55 Expectations

26:10 Outro

SearchChat is available on

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

Originally published on SoloSegment

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Tim Peter

Tim Peter built his first website in 1995 and loves that he still gets to do that every day. Tim has spent almost two decades figuring out where customers are, how they interact with brands online, and delivering those customers to his clients’ front door. These efforts have generated billions of dollars in revenue and reduced costs. Tim works with client organizations to build effective teams focused on converting browsers to buyers and building their brand and business. He helps those companies discover how marketing, technology, and analytics tie together to drive business results. He doesn't get excited because of the toys or tech. He gets excited because of what it all means for the bottom line. An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI, and the Digital Analytics Association. Tim Peter’s recent client work covers a wide range of digital marketing activities including developing digital and mobile marketing strategies, creating digital product roadmaps, assessing organizational capabilities, and conducting vendor evaluations for diverse clients including major hospitality companies, real estate brands, SaaS providers, and marketing agencies. Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor, the world’s premier independent luxury hotel representation firm, and a major financial services firm, developing various award-winning products and services for his customers. Tim can be reached at tim@timpeter.com or by phone at 201-305-0055.

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