Let me ask you a controversial question: Is it time for you to rethink the buyer’s journey for your business? I know that for many companies buyer’s journeys represent a…
Read MoreArtificial intelligence
What Will Your Personal AI Look Like?
We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon…
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Search Failure: You Can’t Stop Talking About It
Since January I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders,…
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2019 Themes in Digital Marketing
This year has started off strong on my end, but we’re also looking ahead towards what’s next. I’ve spent a fair amount of time talking to digital marketing professionals about…
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SearchChat: Can You Personalize Without Creepy Data?
Is the dream of the visitor journey dying? How do we make journeys more functional without using data people don’t want us to have? Marketers are starting to learn they…
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Eight years later, what did we learn from Watson winning Jeopardy?
If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their…
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Do hidden robots need guiding standards too?
We think often of the guiding principles for robot-looking AI. But what about the robots that exist only as lines of code buried on a web server in a cloud hosting facility and don’t look menacing?
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Clarke had it right, AI is magic
Any sufficiently advanced technology is indistinguishable from magic Arthur C Clarke A few weeks ago, Tim Peter and I spoke about AI on our podcast. There continues to be a…
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SearchChat Podcast: AI Goes Back to the Basics
In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is…
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The Human Element in AI
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. Right now AI is everywhere, with excitement about everything from self-driving cars to conversational…
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