Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15. It’s currently at $295 for non-Conference Board members. For $100 off – use code…
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4 Ways Cyber Security Threats Can Hurt Your Reputation
The world has gone almost completely digital nowadays. The majority of companies are following this trend by undergoing a digital transformation. Needless to say, a digital transformation is meant to…
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Chatbots in the Post-Pandemic Era
Joseph Weizenbaum, a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966. He named her Eliza after the leading character in My Fair Lady. In the play, Prof. Henry Higgins transforms Eliza…
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5 Efficiency Tips to Quickly Move Businesses Forward After COVID-19
The COVID-19 pandemic has dramatically altered business operations. Many enterprises are getting ready to reopen, however. These five tips will help companies capitalize on efficiency while operating safely and successfully…
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Marketing and MarTech: What’s your approach?
A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech…
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Forget AI expertise. You need domain expertise to succeed.
At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is…
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Outrun Your Competitors With AI
There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits…
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Is AI All Hype Right Now?
Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this…
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What Marketers Can Learn About AI From Chess
In high stakes competitive chess, there’s a gaming style called “Freestyle” which is just as “ditch-the-rulebook” as it sounds. The best players are called “centaurs” and although these particular centaurs…
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The Challenge of B2B Personalization
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top…
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