A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech…
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Forget AI expertise. You need domain expertise to succeed.
At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is…
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Outrun Your Competitors With AI
There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits…
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Is AI All Hype Right Now?
Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this…
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What Marketers Can Learn About AI From Chess
In high stakes competitive chess, there’s a gaming style called “Freestyle” which is just as “ditch-the-rulebook” as it sounds. The best players are called “centaurs” and although these particular centaurs…
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The Challenge of B2B Personalization
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top…
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SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?
“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet…
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AI is the wrong name but the right idea
Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The…
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SearchChat Podcast: How AI Drives Value for Your Business
In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own…
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SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?
If a moat is an uncrossable chasm, then data may not be a moat. No amount of data can make it impossible for the competition to catch up. But it…
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