Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top…
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SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?
“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet…
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AI is the wrong name but the right idea
Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The…
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SearchChat Podcast: How AI Drives Value for Your Business
In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own…
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SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?
If a moat is an uncrossable chasm, then data may not be a moat. No amount of data can make it impossible for the competition to catch up. But it…
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What Will Your Personal AI Look Like?
We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon…
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Companies that Avoid Change Management, Eventually Change Management
Digital transformation is all around us–no company can escape. Most companies recognize this, and focus on managing the change in an effective way. But then there are others that think…
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Search Failure: You Can’t Stop Talking About It
Since January I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders,…
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SearchChat Podcast: Is AI Bigger than the Internet?
In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23%…
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Will AI Kill Emotion in Marketing?
Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that…
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