I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard…
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The Complete Guide to Designing Your Next Mobile App
When it comes to designing a successful app, the key component that drives adoption is User Experience (UX). Consumers have a low tolerance rate for apps that don’t perform intuitively,…
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Is your personalization for your visitors… or for you?
Let’s view personalization through your visitor’s eyes Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure…
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5 Steps to Building a Great eCommerce CRM: A Definitive Guide
The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any…
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From Shareholder to Stakeholder – A New Corporate Purpose
A huge, fundamental change on “the purpose of a corporation” was announced by The Business Roundtable on August 19 which basically re-defines the role of business in society. This seismic…
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Opportunities and Gaps in MarTech
Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the…
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Three Powerful Ways to Market Your E-commerce Business
There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with…
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SearchChat Podcast: A Data Backlash Is Coming
There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the…
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4 Automation Tools to Save You Time
While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed…
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Innovation Security in the Age of Hacking
In September 2016, Verizon was in talks with Yahoo! about their anticipated acquisition when Yahoo! was obliged to announce that it had been the victim of the biggest data breach…
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