If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s…
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What Marketers Can Learn About AI From Chess
In high stakes competitive chess, there’s a gaming style called “Freestyle” which is just as “ditch-the-rulebook” as it sounds. The best players are called “centaurs” and although these particular centaurs…
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Who Needs a Personal Brand?
A former boss once told me that I should spend as much time talking about the work I do as I spend actually doing that work. It didn’t really make…
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4 Metrics Every Business Should Be Monitoring
Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your…
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How to Make Your App More Profitable
App development is on the rise. And for good reason, we are an app-addicted world. Millions of apps are available for our phones. How do we choose the ones we…
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12 tips for successful lead qualification
B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the…
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How To Optimize Your Conversion Rate Using Social Media
How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking…
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Digital Accessibility: Beyond Compliance
Making your website, email newsletters, and other digital marketing materials accessible to people with disabilities requires a non-trivial amount of work on both the technical front and in terms of…
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4 Ways Your Contact Center Can Create an Amazing Customer Experience
Business leaders can ensure positive and memorable consumer engagement by optimizing call center performance. Savvy executives enhance call center performance by taking advantage of the latest inbound technology and best…
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6 Social Media Mistakes That Can Dramatically Hurt Your Sales
The benefits of using various social media platforms to market your business are plentiful, with quite a few channels to choose from, and a large captive audience just waiting to…
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