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SearchChat Podcast: Surviving the Dog Days of Summer

As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business. 

We discuss how B2B buyers are spending more time researching their purchases —75% said they are now using more sources and taking more time. B2B marketing is different because sales is actually at the center of the wheel. But most marketer’s top measurements aren’t actually about sales. The difficult problem marketers face is translating what we do into value. How do we think more through marketing right into sales?

In an age of speed, sometimes the best answer is to slow down. Slow is smooth, and smooth is fast. Rushing doesn’t close sales, moving smoothly does. 

In this episode we cover what marketers should do to get ready for the fall, and, dare we ask, 2020?

0:00 Intro

1:40 Dog Days of Summer

10:15 Slow is smooth, smooth is fast

16:45 Speed is the new currency of business

21:15 How should people be prepping for the fall

25:15 Outro

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Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

Originally posted on SoloSegment

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Tim Peter

Tim Peter built his first website in 1995 and loves that he still gets to do that every day. Tim has spent almost two decades figuring out where customers are, how they interact with brands online, and delivering those customers to his clients’ front door. These efforts have generated billions of dollars in revenue and reduced costs. Tim works with client organizations to build effective teams focused on converting browsers to buyers and building their brand and business. He helps those companies discover how marketing, technology, and analytics tie together to drive business results. He doesn't get excited because of the toys or tech. He gets excited because of what it all means for the bottom line. An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI, and the Digital Analytics Association. Tim Peter’s recent client work covers a wide range of digital marketing activities including developing digital and mobile marketing strategies, creating digital product roadmaps, assessing organizational capabilities, and conducting vendor evaluations for diverse clients including major hospitality companies, real estate brands, SaaS providers, and marketing agencies. Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor, the world’s premier independent luxury hotel representation firm, and a major financial services firm, developing various award-winning products and services for his customers. Tim can be reached at tim@timpeter.com or by phone at 201-305-0055.

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