A few months ago, I canceled my DirecTV account. As much as I loved their service — far more than the cable I had before and the cable I have…
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Use Video to Differentiate Your Technology Solution
For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s…
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We’re Pleased and Excited to Tell You What People Don’t Know About Social Media
Podcast: Play in new window | Download We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what…
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Where is B2B marketing headed in 2020? Seven predictions
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B…
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Tech Tips to Improve Your Client Communications Strategy
Quality and effortless communication is the nerve center of retaining loyal clients. However, with the rapid tech evolution, your clients’ demands have changed. Quarterly in-person meetings or phone calls are…
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How To Streamline App Workflow
Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Recently I had to become an expert in the space for a…
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Tips for Protecting Your Internet Privacy on Social Media Apps
Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. While the…
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6 Business Growth Trends That Will Dominate 2020
As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in…
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Forget AI expertise. You need domain expertise to succeed.
At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is…
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What is Key to Successfully Working Remotely?
A mere decade ago, working remotely was so hip that there wasn’t a worker who would reject working from the comfort of his or her home. However, today’s labor market…
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