This week’s collection reflects an eclectic range of reading and listening I’ve been doing over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me…
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The 21st Century CMO and the Future Of Marketing
The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as…
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A Conversation About Transitioning Employees Back to the Office
In the most recent episode of the EE Voice podcast, Consultants Collective member consultant Sharon McIntosh and co-host Sharon Phillips welcome Kristen Garvey, VP of corporate communication at Waters Corporation,…
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Summer Vacation Reading
As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my…
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The Swoosh Recovery Continues
Last year early in the recession, there was quite a debate about what shape the U.S. economy pandemic recovery would take. The two candidates that got the most support were…
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How Virtual Events Can Outperform In-person Events to Drive Sales
It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed…
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Waiting to Exhale
I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of…
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CIOs, CTOs and CROs are missing the social media boat
It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It…
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Marketing Effectively in a More Regulated Digital World
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
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What We Can Take From the Pandemic: Perspective, Passion and Peace of Mind
Does it feel weird to you yet? Walking outside without a mask? Do you live somewhere that no longer requires them inside? For the last 15 months, our worlds have…
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