Like many of our clients, you’ve probably spent considerable time in the last few months making facilities decisions and getting ready for employees to starting returning to the office. They…
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Five Reasons to Consider Social Media in Your M&A Planning
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or…
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Organizational Confidence is Personal
Organizational confidence is a nice concept, but how does it come to life in the real world? Here are some typical personas that mission-driven organizations — both for-profit companies and…
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Success in Hybrid Work Environments
As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at…
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The Ethical Dilemma of Paying the Ransomware Crooks
I got a really uneasy feeling in the pit of my stomach recently as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack that…
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Data Privacy Compliance as Competitive Advantage
It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM…
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WFH or WFO: What’s a 21st Century Leader to Do?
Now that masks have (mostly) come off and vaccinations are hitting meaningful levels, we’ve launched into a global case study about the workplace that will undoubtedly be written about by…
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The Creator Economy and the Rise of Content Monetization
With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market…
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Why B2B Marketers Should Try CTV Advertising
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting,…
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Talking About Climate Change: The Power of Storytelling
Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a…
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